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首页 / 泰晤士报:竞标欧冠失败后,网飞考虑争夺部分英超转播权(泰晤士报:欧冠竞标失利后,Netflix或转而竞逐英超部分转播权)

泰晤士报:竞标欧冠失败后,网飞考虑争夺部分英超转播权(泰晤士报:欧冠竞标失利后,Netflix或转而竞逐英超部分转播权)

路径
news/2026-01-07-news-27783
更新时间
2026-01-07

impa

Analyzing Netflix and Premier League Rights

![Net](/assets/images/33AA054C.jpg)

I see the user provided a news headline in Chinese about Netflix considering Premier League broadcast rights after not winning the Champions League bid. The user didn’t ask a specific question, so they might be looking for a summary or context. I could clarify their intent or provide concise analysis. I might mention Netflix's sports strategy and the current broadcasting rights structure, including details on who holds rights for 2025-2029. Netflix's interest could extend beyond just the UK.Exploring Netflix's Sports Strategy

Netflix has traditionally steered clear of live sports but is making recent moves into live events like the Netflix Cup in golf and the Netflix Slam in tennis. They've also announced streaming NFL Christmas games from 2024 to 2026, which is a notable deal. Additionally, they'll start streaming WWE Raw in January 2025. In terms of Champions League rights, TNT Sports holds the UK rights from 2024-2027, but Netflix is reportedly considering global UCL rights. Their strategy appears to be shifting significantly toward live sports and entertainment.Analyzing Netflix's UCL Bid

I remember reports that Netflix tried to bid for U.K. rights to the UCL in 2022 but was unsuccessful. There may be a Times report from 2024/2025 indicating they attempted a partnership again but didn't succeed. In light of the user's headline, I'll provide context and analysis while noting the need for verification. I want to outline key points in a structured format, covering what's new, known, feasibility, hurdles, and impact on consumers. I’ll also mention the rigid package structure for EPL rights and Ofcom regulations, considering Amazon's past involvement too.Evaluating Premier League Rights for Netflix

Bidding for Premier League rights now seems off-cycle unless Netflix targets international rights, which are sold country-by-country, and packages are often with networks like beIN and NBC. Since U.S. rights are secured with NBC through 2028, Netflix might be considering options for individual club friendlies or smaller markets. Although domestic rights won't be available until 2029, "near-live highlights" or "clip rights" could be options sooner. I should ask the user if they want a quick summary, context, or implications for viewers.

要点速读

  • 据泰晤士报:在无缘欧冠(UCL)直播权后,Netflix 正在评估英超转播权的可能性,目标可能是“部分/小包”或非独家权益。
  • 现实约束(英国本土):2025–2029 赛季英超本土直播权已定(Sky+TNT Sports;BBC 摘要集锦),Amazon 退出;下一次本土大拍卖要到2028年左右(对应2029–2032)。短期内若在英国落地,更多可能是集锦/剪辑、纪录片、或从持权方二次授权,而非大规模直播包。
  • 国际市场:英超国际转播权按国家/地区分别出售,周期不一;Netflix 若出手,近期更可能在个别市场争取非核心或次级权利。
  • Netflix 动向背景:近年由“非体育”转向“轻体育直播/体育娱乐”组合——WWE Raw(2025 起)、NFL 圣诞日比赛(2024–2026)、拳击与网球/高尔夫特设直播等;它偏好全球可扩展、时段可控的内容,纯粹大规模、区域化、溢价的联赛直播仍是策略权衡点。
  • 难点:英超价格高、并发技术与客户支持要求高,且本土政策/黑屏规则复杂;英超也倾向与已有线性电视生态深度绑定。
  • 对用户影响:若只是集锦/花絮/纪录片,订阅影响有限;若未来拿到直播小包,意味着观看更分散,可能需要额外订阅。

需要我追踪官方确认/更多来源,或梳理各地区(比如你所在国家/地区)的英超版权周期和Netflix可能切入口吗?